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This website had the following in the homepage, "Welcome to Bow Wow Boutique! You know how you feel when you get to spend a day at your health spa." We viewed that the web site stated " At Bow Wow Boutique we do everything we can to have your best friend look and feel just like that." It also said " You can rest, assured your pets are in the best hands in Kalamazoo or Southwest Michigan. The owner, Laura and her daughter Sarah have vast experience and dedication to providing that level of excitement for your dog. Laura and Sarah are both graduates of the Paragon School of Pet Grooming, Laura in 1996." The header had Bow-Wow Boutique - Best Grooming in Kalamazoo Michigan as the highest ranking search term. It is followed by dog grooming, grooming, and pet grooming which isn't as ranked as highly as Bow-Wow Boutique - Best Grooming in Kalamazoo Michigan. The next words they uses is Bowwow. Bow Wow was included and could not be understood by search crawlers.